Why you Need a Landing Page

A key element of online marketing

When you’re starting an online store or website, there are many things to learn. Some things are more important then others. Meaning that you have to spend more time to learn. In this article, you’ll see why you need a landing page for your online business.

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Firstly, you may not have thought that Internet Marketing had a science to it…

But it absolutely does.

The critical theory to communicating through the digital world is indeed a well put science. So then, let’s break down this formula developed by Jeremy Gislason and Simon Hodgkinson (two successful Internet Marketers):

ASPA (a powerful acronym from Promote Labs)

  • Attention
  • Segmentation
  • Proposition
  • Action
Genius Lander

So today, we’ll be taking about the smart way to get more leads. But first, lets dive into each section of the ASPA concept, because they are vital.


The first step in this formula is Attention.

As a website owner, you must grab attention really quickly. If you don’t, you lose the potential customer and consequently you lose money.

That said, your first objective is to gain attention quickly, and then hold onto it.

How can you do this?

The Internet is a place of constant distraction, so making a powerful and thoughtful page is important.

It is crucial to have a clear and definable webpage that can express how you can cater to your visitors and help them in a matter of seconds.

According to human psychology, the attention span of humans is 8 seconds.

This means you have ONLY 8 seconds for people to recognize whether or not they can associate themselves with you or your brand.

Incredible, right?

Well, as strange at it seems, our current times have changed and if we continue on this path, in a matter of no time, humans will have the attention span of a goldfish!

This is why it’s CRUCIAL to quickly grab the attention of your website visitors and keep them engaged by communicating the value of your proposition.


Segmentation involves identifying potential target customers.

By enabling subdivision of your offers, it will ultimately transform into more sales and more money for your business.

By having a specific message shared to a target market, you can better identify your potential customers and offer custom deals geared to their specific needs and desires.

Segmentation will also help you better understand the preferences of your customers.

I would consider this marketing technique to be one of the most sophisticated and refined strategy.

This also makes it one of the most profitable techniques to invest in.


The Proposition is the CORE of your offer.

If your proposition is not right, you will stay poor.

On the other hand, if you want to make money online, you’ll have to work on your offers.

This means, you’ll have to offer products and services that your market WANTS.

If they don’t want it or urgently need it, they won’t buy it.

But you need to craft your proposition so that it reflects their desires and needs.

It’s important to consider these elements when considering a Proposition:

  1. Your customer’s desires
  2. The needs of your website visitors
  3. Your competitor’s propositions

Basically, you need to know exactly what your potential clients want and need and offer them something that they just can’t resist

Something that they just can’t live without at this specific moment in time. Something that solves their problem(s).


Once these steps have been achieved, you must guide your customers to the next step.

And the next step is to create a call-to-action.

This can be done by using action buttons like, “Join our list here” “Download your Guide”, “Find out more”, “Check this out” or “Claim your discount”.

Using imperative verbs which push for an immediate response, will be the final key to getting a customer to join your community.

Whether this is to guide them to join your newsletter or to take action somewhere else on your site – the main thing you must do is communicate this feature on your landing page.

How can you apply this money-making formula?

Gladly, there is a way to do this in an easy, convenient, and reliable way.

Using Genius Lander for the creation of your Landing Page puts ASPA at the forefront.

This software is perfect for those who don’t have experience in building landing pages or are finding it difficult to build a list.

Genius Lander was developed to get higher conversion rates, and thus deliver more opt-ins which means more money for you.

So, with more subscribers and larger profits in mind while developing your own Landing Pages, it’s the perfect tool to integrate into any business.

Get your own landing page builder and get started in less than 15 minutes.

To your online success.

Patrick Viana

Online Elites

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